When we got rollin' back in 2017, we had to do some serious out-of-the-box thinking to drum up demand and get folks buying more than a king cake. We stopped treating king cake packaging like just another bead in the bag and started seeing it as a bigger piece of the whole Mardi Gras experience.

To add a little lagniappe to the party and make the hunt for king cakes even sweeter, we entered the market with a windowless box – keepin’ the goodies hidden like a prize in the baby slice. But we didn’t stop there! We rolled out the first-ever, multi-colored box system in the New Orleans market, makin’ sure they stood out on the shelves, practically beggin’ folks to grab more than one. After all, it's Mardi Gras and who wants one, when you can have them all.